Facebook Makes Change Affecting Page News Feeds

Posted on 03/06/2018
Facebook Makes Change Affecting Page News Feeds graphic

Have you seen FHSD or our school pages in your Facebook feed recently? If not, it is likely due to a recent change Facebook has made to their algorithm that affects the reach of the pages you follow. Facebook news feeds are now prioritizing content from users’ friends and family over public posts from pages like the ones the District and our schools use to communicate.

Facebook determines which updates you see, and in what order they appear, in your news feed by calculating a post ranking score for each status update. The score is based on various elements (your relationship with the poster, your interaction history, the type of content, etc.) and is calculated via Facebook's news feed algorithm. Facebook wants you to spend more time on Facebook, so it uses your engagement history to determine which posts are most likely to keep you clicking and engaged.

What does this mean?
Going forward, the priority of posts in your news feed algorithm will change. Posts from family and friends will be much more prominent, and posts from pages will have less reach. As a result, our school and District Facebook pages could appear much less frequently in your news feed.

What can you do?
If you do not see school or District news in your Facebook news feed, visit the page directly and like, comment, or share information from those pages. Users who want to see more posts from pages they follow or help ensure they see posts from certain pages, should visit the page and click on “Following” and then select the “Get Notifications” button and choose "See First" in news feed preferences.

Facebook Feed Graphic

Stay connected to your schools and FHSD by engaging with our Facebook pages!


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